2026 WCCE Annual Conference Agenda
Wenatchee Convention Center

Prices
Wednesday, June 3
Thursday, June 4
9:00 a.m. – 9:15 a.m. | Welcome from WCCE Board Chair
Speaker: Andy Mayer, President & CEO, Skagit Valley Chamber of Commerce

9:15 a.m. – 10:15 a.m. | Opening Keynote – Washington’s Economic Outlook: Navigating What Comes Next
Speaker | Anneliese Vance-Sherman, Chief Labor Economist, Washington State Employment Security Department
Communities thrive when businesses and workers are able to connect in the labor market; when knowledge, skills and expectations align. But just like any matchmaking opportunity, timing, location, and countless other variables factor in. Washington’s labor market is dynamic, diverse, and ever-changing. Familiarity with local economic conditions can be helpful for anticipating change and building resilient communities.
This session will explore Washington’s changing labor market conditions including labor force and unemployment trends, shifts in industry employment around the state, and more. You will also come away knowing where to find data that can empower you to conduct analysis of your local labor market.

10:15 a.m. – 11:00 a.m. | Closing the Gap (Without Closing Businesses)
Speakers:
Max Martin, Government Affairs Director – Tax and Fiscal Policy, Association of Washington Business
Andrea Reay, Director of Government Affairs, Washington Hospitality Association
Crystal Leatherman, Director of Policy and Government Affairs, Washington Retail Association
As policymakers work to close an ongoing budget shortfall, proposals to increase or modify taxes are gaining traction—raising important questions about affordability, competitiveness, and long-term economic growth. This panel brings together government affairs directors from key associations to share insights on how current and potential tax policies could shape the business climate across the state. Panelists will highlight specific policy proposals and legislation to watch, offering practical insight into the issues most likely to impact employers and local communities.



11:15 a.m. – 12:00 p.m. | Chambers and Their Role in Washington’s Economic Future
Speaker | Kris Johnson, President & CEO – Association of Washington Business
Washington’s economy is rapidly evolving, bringing new challenges in workforce, housing, energy, and affordability that are directly impacting local businesses and the chambers that serve them. At the same time, the environment that chamber leaders operate in has shifted significantly over the past few years—especially post-COVID—requiring greater adaptability, strategic leadership, and community engagement.
This session will explore key economic trends shaping the state and how chambers can respond in an increasingly complex environment. It will also highlight how the Association of Washington Business is advancing solutions through its WA2040 initiative and Solution Summits to address Washington’s most pressing economic challenges.

12:15 p.m. – 1:15 p.m. | Lunch Keynote – Three Roles to Grow Your Chamber
Speaker | Kyle Sexton, CEO, ChamberThink Strategies
Learn the three essential roles every growing chamber must have – and the order in which to develop them. This practical framework helps executives and staff who feel stretched or stuck. Walk away with clear action steps to boost membership, strengthen your team, and grow revenue.

1:15 p.m. – 2:00 p.m. | From Idea to Impact: Case Studies and Best Practices from Local Chambers
Speakers:
Amy McGuffin, President & CEO, Kittitas Valley Chamber of Commerce
Janet Kenefsky, Chief Operating Officer, Greater Vancouver Chamber
What does it really take to turn a good idea into a program that sticks—and makes a difference? In this session, you’ll hear two real-world examples from local chambers that are building programs with lasting impact. One focuses on women’s leadership initiatives that bring professionals together, grow strong networks, and create meaningful opportunities for sponsors. The other highlights youth workforce efforts in a rural community, connecting schools, students, and local employers to build clear career pathways.
Together, these case studies will show how thoughtful program design can move beyond one-off events to create ongoing engagement, stronger partnerships, and real results for your community.


2:15 p.m. – 3:00 p.m. | Chamber Unscripted
Speaker: Kyle Sexton, CEO, ChamberThink Strategies
An interactive, open Q&A format where attendees bring real challenges and get practical solutions. No slides or agenda – just focused on what your chamber needs. Highest rated breakout session at chamber conferences nationwide.

3:00 p.m. – 4:00 p.m. | What’s Working? A Peer Sharing Roundtable
Moderator: Guy Occhiogrosso, President & CEO, Bellingham Regional Chamber of Commerce
Join fellow chamber CEOs for a casual, interactive roundtable conversation focused on success stories, innovative programs, and initiatives making an impact in your communities. This session is an opportunity to spotlight what’s working well—from membership growth strategies and advocacy wins to workforce programs, events, partnerships, and much more.
Come prepared to share a project, program, or initiative you’re especially proud of and hear about the exciting work happening across the state from your chamber peers . Through open discussion and idea exchange, attendees will leave inspired, energized, and connected with new ideas and fresh perspectives.

Friday, June 5
9:00 a.m. – 10:00 a.m. | Beyond Dues: How Chamber Leaders Are Building Diversified Revenue That Lasts
Speakers:
Lance Beck, Chief Strategy Officer, Greater Spokane Incorporated
John McDonagh, President & CEO, Greater Vancouver Chamber
Samantha Le, President & CEO, Seattle Southside Chamber
Membership dues alone aren’t enough to carry the load anymore—and many chambers are finding smart, sustainable ways to grow beyond them. In this session, you’ll hear how chamber leaders are building new revenue streams through programs, events, sponsorships, and partnerships that deliver real value to their members and communities.
We’ll focus on practical ideas you can take back and apply right away, along with lessons learned—what’s working, what isn’t, and how to think differently about revenue in today’s environment. Whether you’re just starting to explore new options or looking to strengthen what you already have, this session will help you build a more resilient and balanced financial model.



10:00 a.m. – 11:00 a.m. | Membership Sales Training – 1000 Membership Sales Starts with 1
Speaker: Kyle Sexton, ChamberThink Strategies

11:00 a.m. – 11:15 a.m. | Closing Remarks and Airline Certificate Drawing (must be present to win)
Speaker: Dru Garson, Executive Director, WCCE
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Lodging
Coast Wenatchee Center Hotel
201 N Wenatchee Ave
Wenatchee, WA 98801
Phone: (509) 662-1234
Room Rate: $161 (Group Code: 9673473)


